Virtual Events: The State of the Sector

A panel of experts debates the latest research findings on virtual conferences

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Webcast Abstract

Surveys are designed to answer questions. But in some cases they raise new ones. When the consulting firm Tagoras conducted a survey on virtual conferences, trade shows, and other events in the association sector, the responses reignited familiar debates. What are the real benefits of online events? How many organizations are taking the leap into the cloud and are they glad they did? Who actually attends virtual events? And what's the ultimate value of their experience?

In this webinar we brought together the founders of Tagoras and six meeting leaders experienced in association and government-sponsored virtual events, to explore key issues and offer their views of how the survey data plays out in the trenches.

Participants learned how organizations design virtual events, how they price and position them, what makes them successful (or not), and what we might predict for the future.

Questions Addressed

Some of the survey-triggered issues our panelists have identified are:

  • The so-what factor. Once you build a virtual event how do you get people there and keep them there?
  • The other so what factor. Can you make money off a virtual event and does it even matter? Isn't engagement what it's really about?
  • Who's having success with online conferences and why?
  • Do virtual events attract more younger or older people?
  • Which will dominate in the futureā€¦the hybrid or the standalone virtual conference?
  • Are 3D environments the picture of the future?

This is the webinar for you if you're:

  • Responsible for e-learning and support programs
  • A Professional Development manager
  • A Government meeting planner
  • Responsible for Technical Assistance programs

Testimonials From Past Webinar Attendees

This webinar was produced and funded by iCohere, Inc. The Strengthening Health Outcomes through the Private Sector (SHOPS) project is funded by the U.S. Agency for International Development (USAID) under Cooperative Agreement No. GPO-A-00-09-00007. The views expressed in this paper do not represent any official views or positions of USAID, the U.S. Government, SHOPS, or Abt Associates.


presenter Jeff Cobb
Co-founder, Managing Director, Tagoras
presenter Celisa Steele
Co-founder, Managing Director, Tagoras
presenter Marie A. Bass, MS, CAE
Director of Education, Healthcare Financial Management Association (HFMA)
presenter Jack Coursen
Educational Program Manager for Professional Development American Speech-Language-Hearing Association (ASHA)
presenter Helen Li
Program Analyst, Abt Associates
presenter Tom Manning
Associate Director of eLearning,
Learning Forward
presenter Lance Simon, Moderator
VP Client Solutions, iCohere