One of the most valuable outcomes of an online conference is that “It ain’t over when it’s over.”
Content created for your conference can be repurposed for a variety of uses to support revenue growth, as well as your association’s efforts to recruit and retain members. Here’s a look at seven ways you can repurpose that high-quality content from your online conference.
‘Best of the Best’ Post-Conference Content Sale
When the conference is over and the attendees have completed the evaluations or event surveys, look for what attendees say were their most valuable takeaways. What presentations did they find were the most valuable? What content created the biggest buzz? Compile these presentations and content into a ‘Best Of’ package for sale in your online store.
Pricing recommendation: Don’t underprice your ‘Best of the Best’ packages, or your members who did attend the conference might feel like the after-sale is a better deal.
Series of Revenue-Generating Online Courses
Just like you can do with a webinar, each presentation from an online conference can be turned into a self-paced, revenue-generating online course. The course can be designed complete with curriculum, quizzes, and downloads using the material that was shared at the conference.
(Learn how to create online courses with this free training in the iCohere Academy, Turn Webinars Into Self-Paced, Revenue-Generating Courses. Look for free access at the end of this article.)
Exclusive Content for an Online Member-Only Community
Do your members pay for membership to an online community? Build a learning center using the presentations and materials from the online conference. Offer exclusive access via paid membership and free access to those who paid for and attended the online conference. Your association members will appreciate the opportunity to continue with their professional development using your conference’s high-quality content. An online community is a strategic way to stay in close contact with association members all year long.
(Learn more about using an online community to grow membership with this free training in the iCohere Academy, Modern Strategies for Marketing eLearning Programs. Look for free access at the end of this article.)
Revenue-Generating, On-Demand Summit or Workshops
Build upon the presentations and materials that were presented at the conference with follow-up educational opportunities. Invite presenters to partner with the association to expand upon the content and create an on-demand summit or workshops around popular topics.
Use Conference Audio Recordings as Future Podcasts
Has your association launched a podcast station? Add to your library by using the audio recordings of some of your best presenters. Or, create a “Best Of” podcast that features snippets of every presentation.
Marketing for Future Online Conferences
Grow registrations for future events by creating a montage of content from your recent online conference. Give prospective students a sneak peek at the conference experience using snippets of content and short videos featuring the presenters.
Opt-in for Email, Blog and Newsletter Subscribers
Turn one of your online conference speaker presentations into an eBook that can be used as a free opt-in download to grow your email, blog or newsletter subscribers.
Want more ideas? Brainstorm with like-minded professionals by joining the iCohere Academy, an online community for eLearning experts. Membership is FREE!