Webinar — ASHA Case Study

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100% Online Conferences: ASHA Case Study

With "How To" Discussion and Demonstration

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Webinar Abstract:

To attend a face-to-face conference, you travel to a conference site. With an online ("virtual") conference, the conference site comes to you. Keynote addresses, breakout sessions, exhibit halls and live webcasts are all components of these meeting events. Online conferences can take place in both real time (synchronously) and any time (asynchronously)—they can extend your face-to-face annual meeting or be entirely online.

In this live educational webinar, Jack Coursen and Parrish Swann of the American Speech-Language-Hearing Association (ASHA) will discuss the business and production aspects of their highly successful online conference series. We will review a recent conference site and have time for lively audience Q&A.

The ASHA Online Conference series began in September 2006 with the first Audiology online conference. Pricing was $79 mbrs, $109 nonmbrs and there were 125 registrants. Today, registration fees are nearly five times as high and attendance is up, with nearly two thousand attendees flocking to as many as 4 online conferences per year.

Who should attend:

Those responsible for e-learning and support programs
Professional Development managers
Government meeting planners (SGMPs)
Those responsible for Technical Assistance programs

Live Captioning for this program
is provided by our partner
Caption Colorado.

Presenters

	Jack Coursen Educational Program Manager for Professional Development American Speech-Language-Hearing Association (ASHA) biography
Jack focuses on the design and development of web-based continuing education courses. Jack co-produced ASHA's first online conference; has led the transition to a paperless method of course materials distribution; and co-produced ASHA's first podcast. Prior to joining ASHA, Jack was the office manager for Chesapeake Native Nursery, a nursery specializing in local ecotypes. He holds a bachelor's degree in Philosophy, with a concentration in East Asian Studies from St. Mary's College of Maryland.
	Parrish Swann Instructional Technology Manager ASHA Professional Development biography
"Parrish's responsibilities include the development of Web-based continuing education courses. His focus has been on audio and video editing along with interactive widget development. Prior to joining ASHA, Parrish worked at The George Washington University Medical Center and The George Washington University Health Plan. He has recently completed a Bachelor's of Science in Computer and Information Science with a focus on Unix and Linux Systems Administration at University of Maryland University College."
	Lance A. Simon VP Business Development, iCohere (Webinar Moderator) biography
Lance has over 20 years experience selling, implementing, and managing enterprise software products and services. His skills lie in relationship management, consulting, and customizing solutions that delight clients and partners. Lance has focused on serving the association/nonprofit and government marketplaces since 2001.

Key questions to be addressed include:

1) Strategy:
- What is the strategic purpose behind these online conferences?
- How are the conferences funded?
2) Production Logistics & Support:
- What are the main steps involved in planning?
- How are production roles determined?
- How much staff time is required?
3) Marketing and Communications:
- Do participants understand how to participate in an online conference?
- How far in advance are marketing efforts started?
- How is the marketing process for a online conference different from face-to-face meetings?

This webinar is for educational purposes only, is sponsored by iCohere, Inc., and contains no advertising. Webinar attendance at this free interactive webinar is limited to the first 200 signups. Due to the content of these programs, webinar attendance is not available to social media platform providers or third-party social media service providers.