Client Case Study:
 

American Association of Colleges for Teacher Educations (AACTE)

Focus:

Generating Revenue through iCohere web conferences

Conference Challenge:

Working with tens of thousands of teachers across America, AACTE’s mission is to promote quality learning experiences for of all PK-12 students.

To meet their member’s professional development expectations, AACTE wanted to build an annual online conference platform that could virtually replicate the benefits of attending a face-to-face event. They required keynote presentations, breakout sessions, and different conference halls, all within a user-friendly and intuitive site. Additionally, due to the number of quality presenters they regularly secure, they wanted to generate revenue by charging for the events.


iCohere Solution:

In 2004, AACTE enlisted iCohere to build a platform that would provide their members with tools to learn from expert presentations and breakout sessions and to share stories from their experiences in the field of education.

After setting up an eCommerce entry registration portal, iCohere worked closely with AACTE staff to customize an online conference environment that fully met their requirements. Different areas on the site were set up for discussions, webinars, and presentations, while iCohere staff provided full technical support for the duration of the events.


Success:

Since 2004, hundreds of AACTE members have participated in their annual iCohere online conferences. In addition to generating significant revenues, AACTE’s online conferences have created stronger relationships with their members by providing quality professional development services.

AACTE members now have a common touch-point to the association and rely on the annual conference to support their work and make available new ideas and innovations.

   


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