Meet Your Academy Instructors

Lance Simon
Lance A. Simon CVEP
Executive Vice President, iCohere

Lance A. Simon has thirty years of experience selling, implementing, and managing enterprise software products and services. His key skills lie in relationship management, consulting, mentoring, and customizing solutions that delight clients and partners. Lance leads the iCohere global sales team, contributes heavily to marketing strategy, and is responsible for the worldwide client installed base.

Lance developed the online, interactive course and certificate program called Meetings Without Walls™, which has graduated over 300 professionals as Certified Virtual Event Producers. Lance has spent his entire career working with technology, beginning in 1982 as a personal computer salesperson. His experience has included software engineering, IT, product management, marketing and sales at over a dozen large and small enterprise software companies. Lance has focused on serving association/nonprofit and government clients since 2001.

Dr. Amanda Batson
Amanda Batson Ph.D.
President, ADB Partners

Dr. Amanda Batson, education architect and consultant, founded ADB Partners in 2004 specializing in Education on Demand. A major focus is quality hybrid learning and helping organizations achieve dynamic balance between face-to-face (f2f) and online experiences. Her consultant services include organizational planning, education design, speaking, research, writing, and facilitation of both in-person and virtual events, communities and courses. Through collaboration with ADB Partners, iCohere's clients will now benefit from expertise in education architecture, strategic design and program development.

Karen Niles
Karen Niles
Karen Niles Consulting

Karen Niles has worked in the field of professional development since graduating from Oxford University in Oxford, England. She has served in leadership positions with distinguished organizations such as the American Speech-Language-Hearing Association, Council for Exceptional Children, and the U.S. Department of Agriculture Graduate School. She specializes in strategic planning, needs assessment, program design, delivery, management, and evaluation of continuing education programs. Through the new partnership, iCohere's clients benefit from enhanced services for the design and development of effective online conference experiences for their national and international constituents. Niles specializes in working with iCohere clients who are just beginning the process of developing an online conference.

Sue Brundege
Sue Brundege MA, CPBA
Senior Facilitator, Consultant, and Coach, Integrated Work

Sue Brundege is an Organizational Learning Facilitator at Integrated Work, providing facilitation and coaching to clients in the areas of leadership, communication, peer learning, and team-building. As a certified coach, Sue provided organizational development consulting for a major healthcare system, including leadership coaching and communication skills training. She has owned her own company, coaching and mentoring entrepreneurs as they grow their businesses. Prior to that, Sue worked for a global engineering and technical services firm in communication and sales training, proposal writing, and Web content management. She holds a Bachelor's degree in Speech Communication with an emphasis in organizational management.

Tracy King
Tracy King
Chief Learning Strategist & Founder, InspirEd

As Chief Learning Strategist & Founder of InspirEd, Tracy leverages her more than 16 years in the education industry for associations interested in increasing their relevance and revenue with meaningful live, online, and mobile learning programs. Tracy specializes in the intersection of learning science and technology. She's a thought leader in education strategy and learning experience design. In addition, Tracy offers training to instructional design teams, content experts, and at conferences to promote leading edge practices developing learning experiences that make a measurable difference. For more information please visit or

David Jamieson
David Jamieson

In his 30 plus years of working with non-profit organizations as a lead grant writer, David Jamieson has helped his clients to generate over $60 million in grant revenue, including $41,000,000 in government grants and $20,000,000 in foundation and corporate funding. David has helped organizations find and raise grant funding for nearly every conceivable purpose, including startup costs, new services and expansions, capacity building, education and training projects, capital funding, major construction, research, planning and collaboration. He has specialized in major projects involving multiple sources of funding. In the Academy, David shares his expertise through the Grants Game Intensive webinar series.

Jo Lynn Deal
Jo Lynn Deal
President, myMarketing Cafe

Jo Lynn Deal is the president of myMarketing Cafe, a full-service small business and non-profit marketing consultancy. She specializes in integrated marketing strategies using today's digital channels. Her company provides brand development and design, interactive website design, and integrated marketing for clients across the United States. In the Academy, Jo Lynn shares her strategies for building strong business partnerships, sponsor recruitment and marketing, and online event marketing.